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Paula Rosentreter | 312.608.9041

PAULA ROSENTRETER

ABR, LPS, PSA, SHC, SRES

I am an Associate Broker and Luxury Property Specialist with Coldwell Banker Realty. I take pride in helping clients sell or buy their home as quickly as possible for the best price and with the least amount of hassle. I would be honored to represent you.

For those SELLING, I am certified in Pricing Strategy, Property Staging and Luxury Home Marketing. I have over 20 years of strategic marketing experience and I will market your property with professional photography, copywriting and media to attract not just any buyers, but the right buyers. I will host open houses and preview listings in your area before we even meet so we know what we are up against in terms of competition. I am a strong negotiator and will work to get the price and terms you are happy with. I will proactively manage the transaction, taking care of as much as I can for you, anticipating and minimizing problems. I will keep you informed and will respond to your calls, texts and emails promptly. Lastly, I will not stop until we are at the finish line and you have your net proceeds in hand!

For those BUYING, I am an Accredited Buyer's Representative. Whether you are a first time home buyer or are looking for your forever home, second home or investment property, I will listen to your needs and search for properties that align well. I will preview properties to make the process efficient for you. If you are new to the area, I will help you learn about the market and if you are a fellow Arizonan, I can help you explore new areas or find your home in an area you already love. I am an excellent negotiator and will work hard to get you the right property at the right price and terms. I will proactively manage the process, taking care of as much as I can for you, anticipating and minimizing problems. I will keep you informed and respond to your calls, texts and emails promptly. I can help identify resources as needed, including financing, home inspection, movers, home service and more. Lastly, I will not stop until you have successfully closed with keys to your new home in hand!

As a member of the Scottsdale Area Association of Realtors (SAAR), the National Association of Realtors (NAR), and the Arizona Regional Multiple Listing Service (ARMLS), I specialize in Scottsdale and surrounding areas. Give me a call, I look forward to working with you!

Tour Paula's Recent Listings

What Paula's Clients Are Saying....

My husband and I had just moved to Arizona and had no idea in which area or what neighborhood we were interested in when we met Paula and decided to use her as our realtor. I'm so glad we did, she found us our perfect home! She was with us every step of the way. If you’re looking for an amazing realtor, I can't recommend her enough! - Trisha M.

We used Paula to buy and sell our homes, and could not have been happier with both experiences. She was completely responsive, very knowledgeable on all fronts, and went above and beyond all our expectations for a realtor. She was also fun to work with and shared our joy in finding our perfect forever home. We can't thank her enough! - Andy and Lauri G.

Paula was super professional and on top of every detail throughout the entire process of listing and selling our home. She provided a very detailed analysis of the market and guidance to select the right price. She did an outstanding job "virtual staging" the home and her expertise was appreciated. I would not hesitate to recommend Paula! - Mark P.

As a military family, we have a lot of experience with moving and purchasing homes. Working with Paula was a great experience, and she was incredibly responsive to our needs throughout the entire process. We 100% recommend Paula to anyone looking to buy a house. She is the best realtor we have had by far! - Jamie and Chuck L.

Our home was listed after a thorough presentation by Paula as to pricing, the benefits of working with her and Coldwell Banker, and how best to stage our home. We received a full price offer and went to settlement a month later. She handled the open houses, technical aspects, inspections and repairs, paperwork and more. She will take very good care of you. – Roseann B.

Paula is an exceptional realtor who knows that the details matter. We felt completely at ease having Paula leading our home purchase because she learned what we were looking for (and we were super picky) and then took care of every aspect of the transaction. She's amazing and one of the most thorough and responsive professionals we have ever seen. -Andi

We met Paula at an open house and immediately knew that we wanted her as our realtor. Her mid-western values aligned with ours. She was patient and understanding of our needs, but also tough when we needed it. Paula took a personal interest in us by providing resources for area activities that aligned with our interests. We'd recommend Paula to anyone. - Kelly and Jeff C.

Coldwell Banker Luxury | The Mid-Year Report 2026

The latest Coldwell Banker Global Luxury® Mid-Year Report reveals that the luxury real estate market continues to chart its own course. While the broader housing market faces headwinds, affluent buyers remain active, inventory for exceptional homes remains limited, and demand for luxury properties continues to demonstrate remarkable resilience.

Whether you're considering buying or selling a luxury home, understanding these trends can help you make more informed real estate decisions. Below are a few of the report's key takeaways.

Luxury continues to outperform the broader housing market. Luxury home sales have remained resilient, outperforming the overall U.S. housing market despite economic uncertainty.
High-net-worth buyers continue investing in real estate. Many affluent buyers are viewing luxury homes as long-term wealth preservation assets rather than simply places to live.
Ultra-luxury properties are driving market growth. The strongest performance is occurring at the very top of the market, where demand for exceptional homes remains robust.
Today's buyers are more informed and selective than ever. Luxury buyers expect exceptional quality, desirable locations, and homes that support their lifestyle with little room for compromise.
Limited inventory continues to support pricing. Exceptional homes remain in short supply, creating opportunities for well-prepared sellers while encouraging buyers to act when the right property becomes available.
A new generation of affluent buyers is reshaping the luxury market. Generational wealth transfer is introducing younger luxury buyers with evolving priorities and investment strategies.

Read the full report or my blog to explore what these national trends could mean for luxury buyers and sellers in Scottsdale and throughout the Valley.

Click Here for the Full Report