Find your Arizona home

Paula Rosentreter | 312.608.9041

PAULA ROSENTRETER

ABR, LPS, PSA, SHC, SRES

I am an Associate Broker and Luxury Property Specialist with Coldwell Banker Realty. I take pride in helping clients sell or buy their home as quickly as possible for the best price and with the least amount of hassle. I would be honored to represent you.

For those SELLING, I am certified in Pricing Strategy, Property Staging and Luxury Home Marketing. I have over 20 years of strategic marketing experience and I will market your property with professional photography, copywriting and media to attract not just any buyers, but the right buyers. I will host open houses and preview listings in your area before we even meet so we know what we are up against in terms of competition. I am a strong negotiator and will work to get the price and terms you are happy with. I will proactively manage the transaction, taking care of as much as I can for you, anticipating and minimizing problems. I will keep you informed and will respond to your calls, texts and emails promptly. Lastly, I will not stop until we are at the finish line and you have your net proceeds in hand!

For those BUYING, I am an Accredited Buyer's Representative. Whether you are a first time home buyer or are looking for your forever home, second home or investment property, I will listen to your needs and search for properties that align well. I will preview properties to make the process efficient for you. If you are new to the area, I will help you learn about the market and if you are a fellow Arizonan, I can help you explore new areas or find your home in an area you already love. I am an excellent negotiator and will work hard to get you the right property at the right price and terms. I will proactively manage the process, taking care of as much as I can for you, anticipating and minimizing problems. I will keep you informed and respond to your calls, texts and emails promptly. I can help identify resources as needed, including financing, home inspection, movers, home service and more. Lastly, I will not stop until you have successfully closed with keys to your new home in hand!

As a member of the Scottsdale Area Association of Realtors (SAAR), the National Association of Realtors (NAR), and the Arizona Regional Multiple Listing Service (ARMLS), I specialize in Scottsdale and surrounding areas. Give me a call, I look forward to working with you!

Tour Paula's Recent Listings

What Paula's Clients Are Saying....

My husband and I had just moved to Arizona and had no idea in which area or what neighborhood we were interested in when we met Paula and decided to use her as our realtor. I'm so glad we did, she found us our perfect home! She was with us every step of the way. If you’re looking for an amazing realtor, I can't recommend her enough! - Trisha M.

We used Paula to buy and sell our homes, and could not have been happier with both experiences. She was completely responsive, very knowledgeable on all fronts, and went above and beyond all our expectations for a realtor. She was also fun to work with and shared our joy in finding our perfect forever home. We can't thank her enough! - Andy and Lauri G.

Paula was super professional and on top of every detail throughout the entire process of listing and selling our home. She provided a very detailed analysis of the market and guidance to select the right price. She did an outstanding job "virtual staging" the home and her expertise was appreciated. I would not hesitate to recommend Paula! - Mark P.

As a military family, we have a lot of experience with moving and purchasing homes. Working with Paula was a great experience, and she was incredibly responsive to our needs throughout the entire process. We 100% recommend Paula to anyone looking to buy a house. She is the best realtor we have had by far! - Jamie and Chuck L.

Our home was listed after a thorough presentation by Paula as to pricing, the benefits of working with her and Coldwell Banker, and how best to stage our home. We received a full price offer and went to settlement a month later. She handled the open houses, technical aspects, inspections and repairs, paperwork and more. She will take very good care of you. – Roseann B.

Paula is an exceptional realtor who knows that the details matter. We felt completely at ease having Paula leading our home purchase because she learned what we were looking for (and we were super picky) and then took care of every aspect of the transaction. She's amazing and one of the most thorough and responsive professionals we have ever seen. -Andi

We met Paula at an open house and immediately knew that we wanted her as our realtor. Her mid-western values aligned with ours. She was patient and understanding of our needs, but also tough when we needed it. Paula took a personal interest in us by providing resources for area activities that aligned with our interests. We'd recommend Paula to anyone. - Kelly and Jeff C.

Coldwell Banker Luxury | The Report 2026

For the fourth consecutive year, the Coldwell Banker Global Luxury® program returns with The Trend Report 2026.

Drawing on insights from leading authorities including the Institute for Luxury Home Marketing, Altrata (formerly Wealth-X), McKinsey & Company, and JamesEdition, The Trend Report 2026 offers a rare, global perspective on how wealth, lifestyle, and real estate are intersecting at the highest levels.

This award-winning, comprehensive, data-driven look at luxury real estate explores the deeper forces influencing decisions this year—from financial and generational considerations to geographic mobility and lifestyle factors. At a time when much of the broader housing conversation is focused on uncertainty, this report also tells a more nuanced story about luxury real estate. The high-end sector continues to demonstrate resilience, adaptability, and long-term strength, operating by a different set of dynamics than the traditional market.

Among the themes explored:

- Why resilience has become the new benchmark for luxury markets—and how capital continues to flow into high-end real estate even amid global volatility
- How affluent buyers are reframing real estate as a legacy asset tied to identity, stability, and long-term wealth preservation
- Why the U.S. remains central to global real estate investment as wealth creation spreads across new regions and industries
- Which markets are emerging as the new class of resilient luxury hubs
- How the largest intergenerational wealth transfer in history is expected to reshape buyer behavior, inventory, and long-term ownership patterns
- Why the home is becoming a primary focus of luxury spending, as “nest investing” accelerates demand for personalization, wellness, and long-term livability
- What today’s luxury buyers really want, from larger homes, turnkey condition and architectural quality to privacy, outdoor living, and modern design

Click Here for the Full Report